Out of all the local coffee shops, this is one of my favorite. First, and most importantly, the coffee is great! It has a nice rich flavor, but isn't bitter. If you are looking for something a little sweeter, I recommend the Matador (along w/ the 50 other people here have).
Secondly, there is some pretty delicious food. I really like the quiche the best.
Third, the staff is always nice.
Lastly, it's a cool environment. If you're looking for a cool place to hang out, this is a good spot.