This feels more like a chain store, not like your friendly neighbourhood go-to ice cream place. The interior feels cold, soulless and empty. I also don't like how the ice cream is presented: a deep plastic container with a screw-on lid. That just suggests it stays in those containers forever. They sell a "waffle cone hand rolled in Brooklyn, NY" for $2 extra. Seriously? Also, it's expensive. One scoop costs $5.65. You can get two flavours in one scoop, but they still call it one scoop for whatever reason. They are located at a major intersection with a lot of car traffic. No nice place to sit and eat the ice cream unless you walk to the park across. On the positive side, the ice-cream tastes relatively good. Although this is all relative. We're talking about Toronto here, not Italy.