Phoenix has a large but scattered population. I'm not sure why developers picked this location for a Chinese Culture Center. It doesn't make sense to me as the area around Dobson might seem more appropriate.
The center seems like it'd have potential if it gave incentive for small businesses to set up shop and stay. I've heard the lunar festival held here charged admission and was dismal. It's now not much more than a nearly-empty strip mall with "Asian" architecture. I live up the street and would rather drive to Mesa/Chandler for anything Asian. Sad because I hoped Phoenix could do better.