Definitely "hipster-esque," as other reviews have mentioned. I love coffee. But to be honest, the cup I had was lackluster. The beans were a bit over roasted and then over brewed. I could taste the heavy bitterness of both. Their iced coffee is supposedly the sam-dizzily, but I really don't like iced coffee. So, I'm outta luck. I also had the strawberry pop tart. Then crust was really dry and practically fell apart in my hands and mouth. I think it had been sitting there too long. Not sure this is the "hidden gem" others have claimed. :-/