Hello Kitty dream come true if you are into this sort of thing. Yes, this store has other characters (her friends) but is mostly dominate by HK.
I wanted to bring back gifts to my daughter so this was the perfect location. My dearest yelper friend got her a HK clipboard, pencils, erasers, candy, and notebook. I got her mini HK lunchbox with utensils and HK pencil sharper.
The customer service was excellent and I had a good time shopping here with my friend. The selection is huge with even HK lingerie. Lol. This location is a wet dream for any HK fan.