Not exactly close to ASU, but definitely has a college vibe to it. You can pick up brochures to join the local chapter of Amnesty International, New Times, and see an age range from parents with kids, to groups of older men meeting for coffee and breakfast, to college kids with their books.
I also appreciate establishments that don't play canned Clear Channel or satellite radio and allow the staff to choose the music. When I was there Sunday they were playing "The Queen Is Dead" from The Smiths. You certainly wouldn't hear that at Einstein's.
My favorite breakfast bagel sandwich is the "August 22, 1988" for $4.99 (Chili Tapin Sauce, Egg, Sausage, & Pepper Jack Cheese). It's named after the day the Phoenix Cardinals made their debut. (I had assumed that was the hottest recorded day in Phoenix, but was incorrect). The Chili sauce definitely gives it a swift kick to your tongue. A great breakfast bagel sandwich for that enjoy it on the spicy side.
They have your basic fare as well, and lunch sandwiches and salads.
I want to also agree with Alexandra K. and cheer for the salt bagel. It seems to be disappearing from most bagel shops so I'm thankful they have kept theirs.