I've done my share of cupcake 'tastings' in North America, and these were one of the worst. 'supermarket' is what comes to mind. If you think these are at all good, I suggest you taste cupcakes from the likes of Georgetown cupcake, Baked and Wired, etc. Not too many have really impressed me in Toronto...I mean they're cupcakes...high end ingredients are available to Canadians! For the fame they have, I expected much better. I went once and bought a large assortment and will not return.