KISS IS FOR KEEPING IT SIMPLE! This is my favorite taco shop in Phoenix, and that's a big statement considering I freeze burritos from SD every time I visit my mom there. I grew up in San Diego and miss my quality (non cheese, beans, and rice on top of everything places). Their everything is legit. Meat, salsa bar, salsa heat, tortillas, everything. The owners are really cool too and will give you a little sample your first time in. Less than $2 is a steal. Don't be afraid of the neighborhood. My wife was questioning it in her head when we took are bikes so far away from the main downtown area, but she loved everything about it. Hopefully you'll love this place as much as we did! We'll be back regularly!