I've been grocery shopping here for a while now. What started us off was the fact that they send coupons in the mail that can be used($3 off $30, $5 off $50 etc.). This store is well stocked and clean and its easy to find most things. Associates are around all the time and are very helpful. The few times I needed specific ingredients, the staff walked with me to show me exactly where the stuff was kept.
They also have a membership card that's free to sign up for, and helps you collect points when you shop. I once redeemed $30 worth of groceries thanks to the points I had accumulated!