I'm a bit biased, but this is one of my favorite shopping and culinary spots in Madison. It's not the typical Wisconsin cheese store (cheddar, cheddar, cheddar), it's much, much more than that. They take extreme care in picking cheeses that are handcrafted, delicious, and local--and the way it's presented (through showcasing the cheese, sampling, and customer service), just reinforces that. I've tasted some amazing cheeses here, and the ambiance is great. I feel as though I've stepped into a small European store when I walk in. A cheese class is a definite must--I've taken classes that range from Cheese 101 to Mixed Milk and Fruity Beers to Stinky Cheese and Funky Beer--and they were all great fun and really informative. I love that they don't just focus on cheese...they make it a whole experience with the right accoutrement. Love, love, love Fromagination. This place is a definite must if you're a foodie of any sort.