Tried and true. I have been using Skoah exclusively for my skin care since 2008. I'm told my skin looks great and it feels amazing too. The products are wonderful and oh, don't they smell oh so good? I love the dewlux 30 and when I put it on I'm the morning I could do a happy dance, I will never get tired of the nice smell. The service is second to none, the staff is very friendly and make the effort to remember my name. Ok, so I go in there a lot... I would recommend the "facialicious" facial and I promise you that you will be converted. That's how I became a big fan of Skoah. It is over an hour of pure bliss. I usually go for one after work and it's perfect because I can just go home and relax - and my skin is clean and ready for bed. One more thing, I like the fact that I'm supporting a Canadian company. This review is long overdue from me so just want to say to keep doing what you are doing Skoah.