As a recent transplant from America's Dairyland, I tell you what, I know something about ice cream, frozen custard, frozen yogurt, and frozen dairy treats of all varieties. It is my biggest weakness. I've been missing proper frozen custard in Toronto and have previously been limited to good-but-not-great Dairy Queen soft serve. Then I tried Tom's last night. It is the best soft serve ice cream I've ever tried, and is as good as (though different than) frozen custard. It kind of tastes like Ovaltine to me. Love it. The line can be long, they only take cash (and it's honestly pretty expensive), and I'm glad the trashy artificial, sugary, food-colored crap options are easily avoided. Overall none of that kills the five stars. Awesome soft serve.