Oh Joe. You've morphed from being that "grocery store chain" to something of a wonder in my eyes. It's near impossible to resist your regulary priced wares, as they are almost sales like in themselves. This location is indeed a stunning setting with it's vaulted ceilings. It almost reminds me of the Forever 21 in Union Square in SF.* The one bummer is that the lack in height of the displays makes the selection feel almost dwarf like.
Section by section, Andrea R and I took it all in with most of our heaviest lifting happening in the children's section. Better than many of the other Joe's I've visited, since it isn't actually in the Loblaw's next door, I've recanted my earlier statements about not shopping for groceries and clothing in the almost-same setting. Joe, I'm a believer.
*http://www.yelp.ca/biz/forever-21-san-francisco#hrid:MoJTlO3VZGJmeE5DbmtBvw