Believe the hype! Absolute magic on a plate. The best fish and chips ever (not just coming from me, but from 5 others as well who have had way more experience!). Just for funsies we did a cod vs haddock taste test. Personally, I'm a haddock fan, but that's neither here nor there. Making a reservation is key - especially for a larger group. They also give you a nice little victoria sandwich cupcake complete with candle if it's your birthday. Tons of options for any diet or taste. Highly recommended if you are visiting the wonderful town of Whitby!