How Do You Roll? basically meets my expectations. I mean, it is simply sushi done in a fast food manner. i know that i can get better mexican at cantina than i can at taco bell and a better burger at crepe cellar than i can at mcdonald's. these are the simple truths in life. it's McSushi...
their build your own roll concept isn't a bad idea and it makes it relatively easy to just get a meal. yes, they get a little heavy on the rice with their rolls.
the flaw in the concept, though is that when you go to a real sushi restaurant, you have a real sushi chef that knows what flavors and textures compliment each other. as a layperson on the matter, i have a moderate idea of what is going to be a winning combination. and their half dozen or so preconceptualized rolls don't leave much to the imagination.
i usually double up on the meat which makes an already thick roll a little thicker. thankfully, i have a big mouth to cram the so-so roll pieces in. the pricing is somewhat reasonable and the service is pretty cordial. their high roller program could be beneficial for a regular and i usually drop a business card in the fish bowl for grins...