Maybe I'm wrong, you decide. I needed toner for my Canon printer. Went online and OfficeMax had the best price, $67.99. Went to the store and the shelf said $73.99. I went to their site on my phone and verified the lower price.
When I checked out, the price scanned at $71.99. I showed the cashier my phone for $67.99 and he called the manager for approval. The manager approved and said to me, "Our prices aren't the same as online." I said, "I saw that and I thought it was misleading. Why would I want to drive to a store, find the product myself and then pay more?"
She said, "That's the way we do it." So I'm thinking, this isn't an affiliate, it's the same store, different location. Maybe this is how big business operates - "Caveat Emptor - let the buyer beware." Now I know to double-check online versus in store. It doesn't leave me with a warm and fuzzy feeling for Office Max, though.