In a world full of Sephora girls, I am an Ulta girl. Have been and always will be. When I walk into Ulta, I get giddy from the white lights in the store and beauty products as far as the eye can see. They have many brands of makeup ranging from cheaper ones like Loreal, Maybelline, Cover Girl to higher quality ones like Benefit, Bare Minerals, Urban Decay plus Ulta has their own brand of makeup and run specials on it all the time (their lip liner and nail polishes are absolutely fantastic!) They also have a friggin sweet fragrance selection and often offer a free gift with purchase.
Ulta offers a rewards program also so you should definitely sign up for it and start earning free gifts with your every day purchases and they send coupons in the mail that are good for a few weeks. What rocks even more though is that they take manufacturer coupons so you can really save some dough when you do some research on whats on sale and what coupons you have.