I've hired Post Launch to help get several new businesses established on the web. They have been knowledgeable, detailed, fast and effective. Communication was great and their people are extremely smart when it comes to content marketing.
Having a solid web presence is critical for ALL businesses. Trust me, you don't know as much as these guys know and you're not going to do it right on your own or by hiring your wife's brother. Hire these pros and have it done right. It WILL have a huge positive impact on your business.