It takes a lot for a bar on Mill Ave. to impress me, because there is a lot of FAIL in the vicinity, but 301 is without question one of the best options for a night out. I feel that the $5 cover charge is particularly lame and unnecessary, there's never any amazing talent as far as dj's, bands, or performers, but I usually just deal with it because I'd much rather be here than some cramped, overhyped clusterf*ck like Zuma. I'm going to agree wholeheartedly that the female bartender's here are SMOKIN', usually hotter than most of the girls in the crowd on an average night. No complaints on that...
I love the outdoor patio here, definitely one of the best selling points of the venue itself. Overall the whole place is pretty spacious, the only major flaw is the dj booth with it's akward placement and the sound system is a bit weak. I'll add that it wouldn't hurt to update the place and make it a little more visually appealling overall, but whatever, certainly not a deal-breaker. Drinks are generally proper, and priced average. Bouncers and door staff have never been rude, and don't strike me as the typical roid-monkey variety, which is a plus.
As a whole, a nice change of pace if you're sick of the usual Mill b.s., but c'mon guys, let's cut the silly cover charge out of the equation.