I have only purchased a few items from De La Mer thus far, but I can tell you all my experiences here have been excellent.
The staff are extremely friendly, the shop is attractive with a wall of bubbles at the entrance.
You HAVE to try the Candied salmon and Salmon jerky. I am ADDICTED to both of these. SOOOOOOOO tasty.
The lox I bought from here was the best lox my boyfriend has ever had (and he's really into lox).
Also, they have pieces of sushi grade tuna in various sizes which is nice considering it is a pricier fish and other places only sell big $25 slabs of it. (or larger)
I highly suggest you check out De La Mer you live in the area.