Its a little pricey, but its a specialty place. They make a living which includes considerable business expense off of cinnamon rolls. Expect to pay a premium. That being said, my wife and I received premium products. Yes, they were cinnamon rolls, but they were at the top of the decadence column! They were all things cinnamon bun, hot, sticky, sweet, gooey, crunchy, soft... All of the textures and flavors were there!
We'll be back and we'd recommend that you stop in and give them a try as well.