Yay Cheese Magic!!! They kick Global Cheese (the rival around the corner's) ass, big time! No pressure, no upselling, no overcharging, no old cheese (all of which I've had at Global). Just great cheese, great prices, and friendly service from a bunch of cute guys. They'll let you try whatever you want but won't push anything on you. I LOVE how they clearly display the prices of all the cheeses so you don't have to constantly ask (this is a particular bugbear of mine). Plus they're small enough to be familiar with all their products. My kind of cheese shop. Long live Cheese Magic!!!