I describe Ranch Market as the Disneyland of Supermarkets.
Seriously, this is not the place to shop too late at night or you'll never get to sleep from all the excitement you just experienced! The music is loud, the lights bright and festive, and the smell of the food makes your mouth salivate.
I mainly shop here for three things:
1) I always buy my nieces birthday cakes there. The price is fantastic for a customized cake for kids. The selection is incredible!
2) If you are familiar with the Mexican baked goods - this place is a one stop shop! For for a nice change from traditional french bread, try a "bolillo" (a Mexican roll).
3) Rotisserie Chicken.
But ....just so you know...the produce is great and less costly than Frys.
Two warnings . First it's difficult to get in and out of the Ranch Market on S. Central on the weekends -- it's VERY VERY CROWDED! Second, this is an "ethnic" experience. My husband, a "gringo," has, on occasion, encountered some language barrier challenges, but has always been successful in navigating it. - so don't let it stop you!
The Ranch Market is always on the tour for out-of-town-guests who visit us from the East Coast. No way would you find an Super Market like this back there -- unless maybe you were in NYC or Miami.