Yes it's the only place I shop (mostly) so this is totally biased. Basically the cool factor of this place is a wide variety of brands and styles. Yes it can be teen angst, or college oriented, but I'm older an still find cool things here. For guys that is, the women's line is much younger and geared towards twiggys. So if I were a girl (for one, I would never leave my house, since I would have self contained entertainment) I would rate this probably a 2. the prices are high for the most part, but the store is consistently cool. Service sucks, but what do you expect, this place is emo, and angst driven, its the MO. I would say if they ever go out of business I may have to wear a potato sack, since I really only shop here for clothing. What can I say when I like something I stick with it!