When Fresh & Easy opened near me, I wondered, 'Is it really so fresh and easy?'
I was super-impressed when I pulled into the parking lot. Right up in front of the store were a few spots designated for shoppers with young children. As the mother of 4 year old twins, I was beaming with joy! Unfortunately for me (or fortunately - not sure) I was without my twins for this particular outing, so I had to park with all the other peons.
When I walked into the store I was dazzled by the nifty packaging of the produce. I am a sucker for packaging. At one point I almost purchased cucumbers because there were two cucumbers packaged together with cellophane and a cute sticker that said "cucumbers." Seriously. I know I have a problem.
I thought it was odd that some pieces of fruit and veggies were sold individually, yet I could not buy just one onion - I would have had to buy what looked like a month's supply of onions. Though, I did snatch up a huge bag of limes for $0.50. I had to ... it was a huge bag of limes ... for $0.50!
The sushi looked rather good, but I wasn't in need of sushi at the time. The one thing I did get that was a huge hit back at home was a bag of "broccoli slaw." It looks like coleslaw, but instead of cabbage, it's shredded broccoli + other shredded goodness. I mixed it with greens for a fabulous salad that my family loved.
The other thing I purchased never made it home: Organic Mango Lemonade .... I am in heaven just thinking about it. The ingredients were simply water, organic lemons, organic mango puree, organic raw sugar. As I gulped all 2 servings down on my drive home in the 100+ degree heat, I thought, 'This is what summer would taste like.'
So, was it fresh and easy? Kind of ... I think this would have been a slam dunk place for me back when I was single. Now I need to hit Costco, Sprouts, Safeway ... Can I add Fresh & Easy to the list for broccoli slaw and organic mango lemonade? I'm not sure ...