Grocery store shopping in Toronto is funny. You have the Metro/Sobeys/Loblaws middle class, the premium butchers and speciality stores and then the low down discount chains like no frills and freshco. Without a doubt I would shop at a discount chain any day of the week. The selection and produce are often as good (they do more volume) and the prices are better. I know its hypocritical to complain because the discount chains are all owned by the big guys anyway.
The worse offenders are the grocery stores in condoland and near subway stations. They know they have a captive audience so they can charge away. I wasn't watching yesterday and paid $10 for grapes! Grapes !