Within our household we don't purchase vehicles often, but when we do, those vehicles have always been pre-owned Hondas. Recently we decided that it was time to purchase new as we were having trouble finding exactly what we wanted in older models, and the price point was not significantly higher than pre-owned.
We live in Bloomington, IL so Champaign was not the first place we looked. A day after doing various online quotes, Richard from BMW of Champaign reached out and listened to exactly what we wanted. Due to a strict "Dave Ramsey" budget we were not ready to purchase for another 3 months, however Richard said no problem and contacted us at a later date we provided. Although Richard was extremely passionate about getting us what we wanted, not once did we feel pressured. And during pricing negotiation, it always felt like a win-win transaction.
At the end of the day, we chose Honda and BMW of Champaign because of two things, customer service and price. Richard offered a military incentive that really helped bring the price to a place no other dealer would, and trust me we asked other Honda dealers if they could offer the same military "type" savings, but none in central IL would meet Champaign's price. In addition to price, and possibly the deciding factor, Richard said something that no other dealer did when we inquired about military discounts, he thanked me for my service. Although I'm not much for military recognition, something about his sincere appreciation meant a lot and made him stand out among the rest, even though we never met face to face until the day we purchased.
Lastly, we appreciate the time that other Honda dealers and salesman in the surrounding area spent with my spouse and me during our search. We had to make the best financial decision for our household and do what felt right, and that was with Richard at Honda and BMW of Champaign. We couldn't be more happy with our decision.