Absolutely love this place, used to go every weekend. I've only stop as I am not long in the area for 2/3 of the year and I know just how bad this food choice in terms of healthy eating.
If you are looking for great shwarmas and falafels this is one of the best in the GTA. I have yet to try the rice plates, but one of my friends make that his main order.
They offer both whole wheat and white pita bread and customizing your fillings is extended beyond what you can see in the main assembly area if you take the time to ask.
The prices are on the expensive side if you have become accustommed to the prices offered downtown T.O, however considering the quality of the food served I'm not complaining. The falafel starts at ~5 and the Shwarmas are ~7.
The environment has been through an expansion so there is always a place to sit which is great especially when I have asked for extra hot sauce which seems to seep through the pita really quickly (not a fault of Joe's)
Great for a once in a while treat if you are watching your health, but definitely a treat that should be taken in.