Although I've never had Persian food in Iran I have had it many places across the US. As many have mentioned it's a family run place, half grocery and half market. It's more than comfortable enough and made even more so by the gracious hosts and the food which I can only classify as comfort food. Wonderful freshly baked flatbread, very good hummus and possibly the best Koobideh I've had. After numerous trips we've yet to be disappointed.