the reviewer that called icon's menu "fusion tapas" hit it on the head.
pros:
- reasonable prices
- nice portions on each plate (split b/t 3 people)
- able to get in reservation day of
- friendly staff
- perfectly cooked squid (bravo)
- amazing shortrib
- potatas brava - must have
cons:
- the decor... i'd much rather be transported to spain (vs. hollywood) when eating tapas in madison, wi
- the aioli - overkill and oftentimes, too much olive oil
- not a fantastic wine selection (regionally)
- claustrophobic seating and walking, especially when the bar crowd fills out to standing room only
- the lack of non-traditional "lighter fare" tapas
overall - a fun night out for less than a hundred bucks with decent food