I choose Safeway over all other grocery stores (unless it's Costco). They have such friendly and helpful employees that work there. They always say hello, they always ask if you need help finding anything. I also really enjoy their "Just4U" phone app where I get additional savings and freebies throughout the month. Yes, Safeway is a little more expensive then say Fry's or Walmart, but I'd take their customer service and store cleanliness over bad service and dirty stores.