This is as good as it gets in the Valley with respect to upscale movie viewing. Someone called me a "movie snob"... well, if you must... so be it. This theater is priced according to the quality of the theater. I think that the movie prices are less than iPic, so I don't get why people complain about the $14 ticket prices. I also know that the tickets are priced near the price of other "upscale"/"dine-in" theaters.
That said, this theater is the best in Phoenix. There are several options for food in the concession area. The seats are simply amazing and are better than any of the other dine-in theaters in Phoenix They almost completely lie flat with plenty of walking space in front of them to allow guests to move in the row when necessary. There are no servers walking around inside the theater disrupting the experience, bring in your own wine/food from the concession and enjoy. This is probably the best part about this upscale theater. I am not a fan of the servers walking about during the movie! So, this upscale theater dropped that distraction. Genius.
Return Factor: 100%