My rating is due to the overall experience rather than work quality. You'll see why.
I dealt with one person whose first name is Ginger, but who has three different last names - one on her business card, another as her email 'from name', and yet another in her email signature. Make of that what you will.
Ginger came to the house, took measurements, and was prompt with an estimate the next day. Before work could start, half the cost was required to be paid up front.
We scheduled the work for a Thurs and Fri. On Thurs morning, Ginger called saying the installer's truck had a flat, no spare, and no money for a new one. She said she'd figure something out and call back within the hour.
Several hours passed, so I called her. No answer. She called back after 1:00 PM saying she was in a funeral all morning. I felt bad. Knowing what I know now, I feel differently. Her being at a funeral was none of my business. Her sharing it was an emotional manipulation.
She said no one was going to make it out. She confirmed that the sole barrier was a flat tire. If this happens on my watch, I buy the new tire and subtract the cost of it from my employee's paychecks. Or, I simply eat the cost myself. I don't casually allow my customer to be inconvenienced due to no fault of their own.
I'm not some intolerant jerk. Mistakes happen, life happens, things aren't always smooth. I'm an understanding person. What bothered me about the experience was Ginger's refusal to take responsibility for making things right. This was just the tip of the iceberg.
The work was rescheduled for Fri and Sat. I mentioned to her that I had used PTO to be home while the job was being done and that compensation was in order. She angrily cut me off to tell me what a rough day she was having and quickly ended the call.
The next day, I got to know the installer a bit because he kept asking to borrow tools - a screwdriver, a hammer, a drill bit, etc. Turns out he doesn't even work for Alliance and he's never met Ginger. She had called someone who runs another company and asked if one of his workers was available to come do the job that Alliance was not prepared to do.
The guy ends up getting a slab of backerboard stuck on the other side of the door to the toilet area, wedging it shut so he can't get in. I provided several items - an umbrella, a tire iron, a theracane, a piece of pipe - trying to help him get something underneath the door to unwedge it. By the end of the day, he had made very little progress on the job itself.
On Sat, he and another guy spent half the day unwedging the backerboard. By the end of the day, the job was still not done. This is when I started to become impatient and push for answers.
Turns out this new guy is just a friend of the first guy, and he doesn't work for the same company, or for Alliance. It occurs to me that Ginger has created a situation where two men are in our home who Ginger has never even met, let alone vetted.
No one came on Sun, despite a power drill having been left in the hallway. That evening a man named Craig came over from yet another company. He praised Ginger and bad-mouthed the lowly installers. When he walked up the stairs, he saw the power drill sitting on the floor and asked, "Is that theirs?" When I told him they had left it behind, he replied, "I'll be taking that." See, Craig is a guy who walks into your home and immediately begins laying claim to items that aren't even his.
Considering I had wasted PTO on this, an entire weekend was now sacrificed, and two of our three bathrooms were unusable, I still felt compensation was in order. Ginger said she would have to talk to the owner about it and get back to me. She asked for patience and time. She asked for it repeatedly.
By Tue morning the job was completed. I'd call it a rush job. Considering the circumstances, what else could be expected? Oddly, Craig and his partner left without saying a word. No parting instructions, no courtesy walk-through to show the finished work. Spare materials and scraps were simply left right outside the front door.
I called him to ask about this. He then provided instructions as if it was he who had called me. I told him it is basic customer service etiquette to do this in person before leaving, and asked if he could come back to clean up his mess.
You can see why work quality is not even relevant for the review. Consider this: At no point did a single Alliance Flooring employee perform any of the tile work during the course of this entire job - a job that Alliance Flooring was hired to do. Instead, completely unvetted strangers and an entitled thief were sent into our home.
Weeks later we were sent some mail containing a gift card to Outback Steakhouse. Imagine if someone cost you money, and then compensated you with a fraction of what they cost you, and then forced you to spend that compensation with a business you don't frequent at all and have no interest in.
Hire this company at your own risk.