Five Guys with a more inviting atmosphere and less greasy food. That is the best way to describe this place. You cannot walk in to Mooyah and say "oh no, they are not almost identical. Yes, they do have some healthier"ish" options and have sweet potato fries and salad, but really it is Five Guys repackaged. Now with that said, I love Five Guys but I would rather go here for a burger and get it on a platter than stuffed in a greasy bag with tons of fries. Five Guys fries does beat Mooyah in the awesome fries category. The burgers are similar, though Mooyah was less greasy and a tad less flavorful. The options are definitely geared toward the eclectic UW campus crowd and are certainly a pleasant alternative. Price is similar, and really for the money, the options and relaxing (less yelling and loud music) atmosphere nudge this place ahead of the competition.