I like all the Trader Joe's stores I've ever been to. I like their product mix, the staff is really friendly and pretty knowledgeable, and I like the way their stores are organized. But, even though I think they're great on all those categories, there are two where I think they need to improve: price and product mix.
First off, I think the prices here are kinda high. Granted, a lot of their things are more of the "premium" variety or organic or gluten-free or the like, so I understand why the prices are higher than other stores. At the same time, these guys have a lot of the same stuff as Fresh n Easy where prices are considerably lower. So it's kinda strange that they feel they're ok to charge these prices. They probably just do so because their shopping experience here is better than other places.
Second, I think they have a lot of great products that you can't find elsewhere. It's pretty cool. But that doesn't mean they always carry every product I need. For example, I walked in the other day and asked the girl working the counter where I can find condensed milk. She (very kindly) informed me that they don't currently have it as it's only a seasonal item. I don't know that condensed milk is or isn't a seasonal item to the rest of the world, but Von's carries it year-round. So does Target. So, probably not just a seasonal item. In other situations, I've looked for items that are seasonal (yams) where I understand that you don't have them.
All in all, I'll keep coming here. I like their stuff (Orangina!) and I like that the stores are smaller which makes the shopping experience quick. Those are both wins!