If you desperately want to impress or be impressed, this is the sports bar for you. I crack up when I see the ferrari's and hummers parked up front. The is your higher end sports bar with a brand name. Girls come here hoping to bump into a celeb or wealthy dude, and guys come here looking for a cute girl who is easily impressed and likes a good time. The rest come here to try to look cool.
The main bar is a long rectangle, with a corresponding open ceiling above with flat screen TV's all around, For pure sports watching, it is not ideal, as it is a bit akward to watch. Most people are watching sports secondarily. The bartenders are more pushy than friendly, pimping drinks to run your tab up. The bar food isn't bad, and it isn't good either.
They do have private side rooms and pool tables enclosed in glass, which are the coolest things in the place but usually always taken. They don't have the private speakered lounge chairs like the ESPN Zone.
There are better neighborhood sports bars throughout Scottsdale and Phoenix with better food, cheaper drinks, and more relaxed for watchng sports. But if you are still trying to be somebody, go here and pretend you are.