Oh EpiCentre theatres...I wanted to dislike you...but I just can't. I very often dislike your neighbors that beckon to the db, super hammered frat guys with the triple popped collars and the sloshed, minimally dressed "ladies." But I can't blame you for the neighbors' company. Instead I'll just tell it as it is - you are a beautiful, clean, and super posh theater. I flock to your comfy (albeit expensive) seats when I just don't want to get to a movie an hour in advance to battle for a mediocre seat.
Yes, when a movie comes out that I know will be a cluster eff I plan to see it at Epicentre. The extra $2-$3 per ticket (for reserved seats) is totally worth that hour waiting and fighting for seats at other theaters. Plus, if you're just hitting up a movie you can have your parking ticket validated. Just make sure you get out of there within 3 hours, or you'll be charged. The parking police aren't friendly...
All in all, I'll be back to see the next big movie draw...and I'll admit it...I saw both Twilight movies here. The additional dollars were totally worth it to NOT fight it out with the 13 year old Robert Pattinson fans.