The place is a typical tire shop. However, the thing I found that made it stand out was the customer service.
They ordered some 145-45-18 tires for me, and had them in the next day, at only $210 out the door. I had gotten quotes from Discount tire and Costco, both were well above $300 So, yeah, the price drove me 15mi further than the closest Discount or Costco but worth saving over $100.
The only thing that dropped the rating one star was that I was told that they'd call me to let me know when the tires were in but instead I had to call several times to get an answer. 2x just rang, once I finally got an answer, they were polite and told me they had my tires in. Overall, just a small annoyance, but understandable since they do seem to keep busy.
Overall, I'd say that I am a happy customer and will recommend this shop to anyone looking for new tires on a budget.