All ethnicities can shop this store, which is a plus because most others cater to a certain demographic. You can get lost in this store. It is huge! Large selection. You can buy hair, makeup, costume jewelry, etc. I didn't buy any hair from here on this trip so I cannot say if it is quality or not.The staff was friendly enough. The store is very clean compared to other beauty supply stores. One thing that was weird to me was a customer in front of me having to pay $1 for a wig cap to try on wigs. I'm new to the area and where I am from the cap is complimentary. Also, more people to work with customers would be helpful seeing how large the store is.