I ended up trying it out after positive yelp reviews outnumbered my own experience and I was pleasantly surprised.
Having had a baby recently, my hair appointment was long overdue. I was at the point of buying boxed colour but decided to walk into Beauty Now (around the corner of my house) and see if they`d be willing to see me in their slow time of the day PLUS baby. Luckily, they were very open and welcoming to my little boy and I made an appointment (cut, colour, eyebrows).
The day of my appointment, my usually grumpy 4 month old woke up deciding today would the day of total chaos and lo and behold: I was in my seat less than 10 minutes when he started fussing. Instead of being annoyed, the mother of owner picked up my bundle of joy and got him to sleep in his stroller within 10 minutes. My stylist never rushed to get me out and they were patient (while babysitting!) and made the experience painless. I walked out loving my highlights, my cut and the service. I will definitely be back