IT'S VERY NON THREATENING, even a fussy eater will love it. I have been eating here since 1997. It was half the size back then. They did very well and needed more space and took over Rasta-Tangs spot next door and expanded the restaurant to double it's capacity. Since then waiting for a table is rare.
The food is amazing. The Ethiopian HONEY wine is available to buy by the bottle. I buy it and guests at my home are always impressed. After running 10 miles in the morning I like to go here to get my Injeera (pancake bread) carbo stores back up. The meats you can pick from are all great. I always ask for extra Injeera, can't get enough of it :)
I have been to the other similar restaurant in Tempe. No comparison. I tried it twice to make sure.. it wasn't even close. Lunch specials come with a drink and are served very quickly for those on a lunch break!
(I do have 3 pics but they don't link to the review)