My wife and I spent nearly 5 weeks abroad, in Italy for two weeks solid. The social and culinary experiences had, left us wanting quite a bit upon return to the states.
Forno 301 is without question the most authentic Italian dining experience AZ has to offer. The flamboyant laughter, the "You don't like my food? Go fuck yourself!" attitude embraced by Roberto, the owner, is as beautiful as it is a mirror to what we found in cities like Vicenza, Padua, Alessandria, and even Venice - although Venice is pretty touristy, thus, not nearly as authentic in spirit.
Not only is 301's food exceptionally authentic - in terms of ingredients and presentation, it's fantastically delicious. The baked cauliflower, the pesto gnocchi, the 301 pizza, the fig bruschetta, the tiramisu, the texture of the lasagna alone is worth the trip alone.
One thing we love, is the daily menu. Dishes that are only available on that day - which makes being a frequent masticator a new experience every single time.
Let's put it this way - we've been going here for months, and have not told anyone but our closest friends. Why? Because we love this place so much - we don't want the stain of pretentious PHX "foodies" to stain the canvas of this beautiful place.
If you love good food, a loud atmosphere, and mildly offensive conversation - go. If you're basic as fuck on the other hand, please stay away.
Happy chomping.