Honestly, Butterfields (and Butters, for that matter) is the definitive breakfast restaurant. The food is top notch and consistent, as is the service. They strive to have your food to you within seven minutes of you sitting down, and I've seldom seen them miss that window even at peak hours.
Pricing is more than reasonable. You're looking at a dollar or two more than a place like iHop or Dennys, and the food and service are in completely different league.
Both Butterfields and Butters have arguably achieved the status of being a tourist destination. They're one of the places that absolutely everybody has heard of, and people visiting Scottsdale almost always make it point to visit.
While I won't claim to speak to the full merits of everything that goes into making an operation of this class, I will make one statement. The owners Chris, Teddy and George all understand a concept that is lost on many. When you run an establishment of this caliber you're no longer merely in the restaurant business, you're in the hospitality business. Pay attention to any truly great business, they all share one core quality - they all make it a point to make you feel as if you have just found a second home.
As a customer, I have felt as if I was special since the day I walked in. The trick, of course, is that they are able to create that effect for every customer that walks in the door. Judging by how packed this place always is, it's safe to say that the full extent of the experience Butterfields creates is not lost on many.