I've been to this location a few times with friends, and will continue to bring veggie-newbs to check it out as long as it's still standing. On my last trip, another Fresh veteran and I took some carnivores (the kind that can't NOT eat meat) to check it out. They were resistant, but by the time they left they were perhaps the biggest Fresh-fans I've ever encountered. It's that good.
The only thing I will say about Fresh (just like anywhere) is that you have to manage your expectations. I've read a few reviews on here about how it's loud or crowded or overpriced (it's not), or whatever. Yes, it's loud, and yes, it's crowded, but that's because it's AWESOME and lots of people want to go. My recommendation is to appreciate it for what it is and you will be a certified Fresh-y too.