Sure the place is a giant gimmick, but its a fun gimmick and for what it is they do it well enough. The food is what you would expect from a diner and it really isn't bad at all. My boyfriend loves the shakes, I can't do much ice cream so I haven't had one. On certain days of the week they have awesome deals for kid's meals. One other thing that impressed me about 5 & Diner was found on their website. First they have all of their nutritional information available, but even more impressive is they have a menu for Gluten free choices as well as Lactose free choices. Very cool in my opinion.