This place is both fresh and easy, as promised, but I can't quite give it 5 stars.
F&E is clean, no-frills and easy to navigate. I like that they have minimal variety, the point is to get in and out fast, so I don't need a million choices. There are a few products here I really love too (their Spanish rice, chocolate pudding, Orchard Fruit cereal and pretzel sticks).
What I don't like is when they are completely out of something! I know, this happens at "regular" grocery stores too... but if the point of your store is to offer minimal (but quality) selection you *need* to keep the shelves full! Maybe it's just growing pains, but I can't call them "wonderful" until they can keep themselves fully stocked.