Pregnant as a first time mom I found baby stores extremely overwhelming...especially the places with 500 different types of pacifiers on one wall. The Milky Way is a nice break from the big box stores. You'll find the owner at the register and very willing to help you sort through the merchandise, offering advice without pressuring you for a sale. I even met her kids once--very sweet!
If you're planning to cloth diaper this is a great place to get your supplies. You'll find your basic prefolds & cute covers, the more sophisticated brands, as well as other products that make cloth diapering more convenient.
For the majority of moms out there: Don't let me scare you with the cloth diaper comments if you're the queen of Pampers...this place is really fun! You'll find sweet and clever items that will be sure to get even more oohs and aahhhs from everyone who sees your little bundle of joy!