There are many things I like about this place, but will try to boil it down in a few sentences.
For starters, my wife is a customer. Colours, highlights, blow dry, whatever it's called - she always comes out looking amazing.
After enjoying her results.. I decided to give the place a try, and have quickly become a dedicated customer.
I like the overall experience, high quality and assurance that I'll walk out looking much better then when I came in. From a guy's perspective, you can't really ask for more.