The neon yellow (the paint colour is called "Nuclear Banana") that encompasses No Frills hurts my eyes, its shoddy sneezed on produce hurts my stomach, its moldy breads hurt.......okay, you get the picture, No Frills just hurts me.
The lines are long, the aisles are packed and everyone, EVERYONE, looks miserable there. So why do we go? Because it's cheap. It's cheap in terms of bags of pasta or cans of food or cereal or frozen pizza or milk or eggs even.
Seriously though, if I have to make a trip I have a specific list and I'm in and out as soon as I can.
Oh......and FYI, once you've picked out your groceries make sure you don't try to pay by VISA. They don't take it.