Well I'll start off with saying I like that they are open late. The service is good even at the late hour. Had I not quit drinking I would have loved their huge beer menu. The atmosphere is nice and modern, the window to the kitchen and open kitchen is a nice touch, the shiny squeaky clean kitchen makes you feel warm and fuzzy about your food.
Again the hype. Like many places I have tried the hype kills it. I expected this burger to a burger fit for the gods. One that is so great that one has to fast for days to able to mentally and spiritually prepare for the extraordinary flavor. It was a good a burger, just not the best. It is what one would imagine for a gourmet burger. Fancy bread, fancy greens and fancy stuff on the plate that no one eats. The sweet potatoes fries are good but nothing special about them, I mean they sprinkle some chopped parsley on it.
All in all it is a nice place, the food fits the atmosphere and area. Just not my cup of tea.